Presentation.

Live experience is a unique moment in time that you can not relive.  Artists can increase music sales and gain fans all through this experience.  By creating a tour theme and being theatrical artists can bring there songs to life, to create an unforgettable experience for their fans.  An artist who I feel is maximising her live performances is pink.  During pinks performance at the isle of weight festival last year  she started by dropping out of a box held above the audience by a crane , later crowd surfing in a giant inflatable ball and performing whilst suspended upside down across the crowd. 

Also during Pinks Grammy performance last year she managed to propel her album sales just through her live performance.  After Pink performed a trapeze act while singing at the Grammy’s her album sales increased as well as digital downloads.  By creating these theatrical performances it is engaging for the audience and will draw fans back again because there is a desire to see what else she will do during her live set.

http://uk.prg.com/news/prgs-summer-of-live-music/

http://www.theprophetblog.net/pink-defies-gravity-at-opening-night-of-the-funhouse-summer-carnival-tour

Pink live in thomond park rolling in a giant ball

http://www.givememyremote.com/remote/2010/02/01/pinks-grammy-performance/

http://blog.zap2it.com/frominsidethebox/2010/02/pinks-grammy-performance-awesome-or-awful.html

http://www.huffingtonpost.com/2010/01/31/pinks-grammy-performance_n_443915.html

P!nk- Sober live in Belgium. FULL, HQ!

Daft Punk

During the filming and promotion of Daft Punk's Electroma, the duo went to great lengths to avoid showing their faces. While on the set of the film, the duo chose to be interviewed with their backs turned. As reported on October 2006, the band went as far as to wear black cloth over their heads during a televised interview.^[43]
It is believed that the mystery of their identity and the elaborate nature of their disguises has added to their popularity.^[4] The iconic status of the robotic costumes has been compared to the makeup of KISS and the leather jacket worn by Iggy Pop.^[44] Bangalter stated, "The mask gets very hot, but after wearing it as long as I have, I am used to it."^[44] He also stated:

We never like to do the same thing twice. It's more fun and entertaining for us to do something different, whether it's wearing masks or developing a persona that merges fiction and reality. We're happy to give back to the masses.^[10]

Gorrilaz

http://www.timesonline.co.uk/tol/news/world/europe/article586357.ece

http://www.complex.com/music/2010/04/animal-behavior-a-history-of-the-gorillaz-live-performances

http://www.gorillaz-unofficial.com/biography/gorillazliveshow.htm

http://www.newsonnews.net/satellite/8496-sky-to-broadcast-summer-music-festivals-in-3d.html